Digital marketing is the practice of promoting products, services or brands through digital channels such as social networks, email, search engines and websites. Essentially, it is any form of marketing that occurs online or through electronic devices. It’s about creating compelling content that captures people’s attention and encourages them to take action – that could mean creating the perfect social media post, designing a great email campaign or optimizing your website to rank higher in search engine results. The possibilities are endless, and that’s what makes digital marketing such an exciting and dynamic field to be in.
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